www.wixonjewelers.com

Rolex

Datejust 31

Oyster, 31 mm, Everose gold

$35,650

Model availability  
Rolex Datejust 31 New Watch m278275-0029
Rolex Datejust 31 New Watch m278275-0029
Rolex Datejust 31 Back m278275-0029

Reference:
278275

Model Case:
Oyster, 31 mm, Everose gold

Water-resistance:
Waterproof to 100 meters / 330 feet

Bezel:
Fluted

Dial:
Aubergine set with diamonds

Bracelet:
President, semi-circular three-piece links

Movement:
Perpetual, mechanical, self-winding

Calibre:
2236, Manufacture Rolex

Power Reserve:
Approximately 55 hours

Certification:
Superlative Chronometer (COSC + Rolex certification after casing)


  Download Brochure
Rolex Datejust 31 Back m278275-0029

Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial color is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex Datejust 31 Watch Dial m278275-0029

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Rolex Datejust 31 Bezel m278275-0029

18 kt Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.

Rolex Datejust 31 Metal m278275-0029
Rolex Gold Crown

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. 

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. 

Wixon Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches. 

Rolex Datejust 31 Box m278275-0029

Contact us

Send us a message

  • Send us a message

    Please enter your message

    Thank you for your interest in Rolex watches. Please enter your message below and we will be delighted to assist you.

Rolex Datejust

Make a date of a day

Learn More