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Rolex

Datejust 31

Oyster, 31 mm, yellow gold

$32,850

Model availability  
Rolex Datejust 31 New Watch m278278-0032
Rolex Datejust 31 New Watch m278278-0032
Rolex Datejust 31 Back m278278-0032

Reference:
278278

Model Case:
Oyster, 31 mm, yellow gold

Water-resistance:
Waterproof to 100 meters / 330 feet

Bezel:
Fluted

Dial:
Dark grey set with diamonds

Bracelet:
President, semi-circular three-piece links

Movement:
Perpetual, mechanical, self-winding

Calibre:
2236, Manufacture Rolex

Power Reserve:

Certification:


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Rolex Datejust 31 Back m278278-0032

Dark Grey Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial color is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex Datejust 31 Watch Dial m278278-0032

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Rolex Datejust 31 Bezel m278278-0032

18 kt yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Rolex Datejust 31 Metal m278278-0032
Rolex Gold Crown

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. 

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. 

Wixon Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches. 

Rolex Datejust 31 Box m278278-0032

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