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Rolex

Datejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

$17,700

Model availability  
Rolex Datejust 31 New Watch m278384rbr-0008
Rolex Datejust 31 New Watch m278384rbr-0008
Rolex Datejust 31 Back m278384rbr-0008

Reference:
278384RBR

Model Case:
Oyster, 31 mm, Oystersteel, white gold and diamonds

Water-resistance:
Waterproof to 100 meters / 330 feet

Bezel:
Set with diamonds

Dial:
White mother-of-pearl set with diamonds

Bracelet:
Jubilee, five-piece links

Movement:
Perpetual, mechanical, self-winding

Calibre:
2236, Manufacture Rolex

Power Reserve:
Approximately 55 hours

Certification:
Superlative Chronometer (COSC + Rolex certification after casing)


Rolex Datejust 31 Back m278384rbr-0008

Mother-of-Pearl Dial

This dial features diamonds in 18 kt gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in color, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially colored. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Rolex Datejust 31 Watch Dial m278384rbr-0008

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Rolex Datejust 31 Bezel m278384rbr-0008

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Rolex Datejust 31 Metal m278384rbr-0008
Rolex Gold Crown

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. 

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. 

Wixon Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches. 

Rolex Datejust 31 Box m278384rbr-0008

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